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Digital Marketing Internet Social Media

Yelp gets Sued (again)

Via Dr Bicuspid, (registration required). I have no opinion regarding the guilt or innocence of Yelp. However the whole user review phenomenon has become very powerful. Whenever that happens abuse is sure to follow.

Two class-action lawsuits filed in the past two weeks against the Internet review Web site Yelp.com allege that it extorts businesses by posting more favorable reviews if they buy advertising.

via DrBicuspid Practice Management.

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