In October 1994, Jeff Bezos wanted to name his new Web venture “Cadabra,” as in “abracadabra.” But his attorney convinced him that this magical moniker sounded a bit too much like “cadaver.” Reluctantly, Bezos went with his second choice: Amazon.com. If you are in need of a Christmas gift idea Amazon gift cards are simple easy to give and allow the recipient to choose from a vast array of merchandise including high tech goodies.