100 Tips from DentistryIQ

One Hundred Tips in one hundred words or less from DentistryIQ

Here is my tip from the marketing section:

Google yourself you’ll find three possibilities:

Nothing: This is unlikely. Google is interested in you even if you are not interested in Google. If nothing comes up on a search, essentially you do not exist in the modern world.
Something bad: The Internet is overrun with customer review sites, and dentists are a favorite target. If you do not control what is said about you online, others will.
A link to your web page: This is the only result that is good. However, Google won’t link to your page if you don’t have one. Even if you have a page, Google won’t link to it if it is out of date and never used.

-Dr. Larry Emmott, Emmott on Technology

Here is another I like:

If you have a website for your dental practice, there’s only one main goal you want to achieve, and that’s to get the visitor to call your office – nothing more, nothing less. One of the biggest mistakes I see with dental websites is no call to action. If you don’t tell the visitor what you want them to do, they won’t do anything. Make sure to have a call to action at the bottom of every page of your website, even your “about” page. Write, “Call us today for a complimentary consultation” with your phone number included.
-Mike Pedersen, Internet Marketing Strategist for Dentists

All the rest are here: Nine Marketing Tips

Leave a Reply