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Changing dental insurance with a connected toothbrush

From Fortune:

…a dental insurance company, giving connected toothbrushes to policy holders makes all the sense in the world. Knowing that your policyholders brush their teeth on the regular means they are less likely to develop cavities and other issues associated with high claims. The insurer might even be able to promote more brushing or even flossing using incentives from the app associated with the connected toothbrush.

Source: Beam will change dental insurance one connected toothbrush at a time – Fortune

I have very mixed feelings about this. On the one hand I think it is a creative and exciting way to use advanced technology to improve dental health and ultimately to improve the human condition.

On the other hand I am not at all happy to have an insurance company monitoring my brushing and adjusting my benefits based on how often I brush my teeth with their blue tooth tooth brush.  Way too creepy like the “Big Brother” dental plan is watching. 1984 was supposed to be a cautionary tale not an instruction manual.

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