Seth Godin writes about marketing and business in general not about dentists or dentisry. Yet, as I suppose you should expect, many of his musings describe us dentists quite well. This one for example. I have heard this from many dentists and even practiced it myself.
It’s easy to dismiss strategies or plans or people who succeed by pointing out how they have something special,…
This is silly, as all success is special. That’s what makes it success.
via Seth’s Blog: Every successful case is a special case.
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