The Internet Social media world is a buzz with the news that GM has pulled out of advertising on Facebook. Here is a Forbes article linked below.
GM is pulling its $10 million Facebook ad budget
via The Real Reason GM Left Facebook – Forbes.
Another quote from the Forbes article:
…he hasn’t “spoken to many companies that are thrilled with their Facebook programs.”
And just this past Monday… Elliott wrote “Facebook still hasn’t stumbled upon a model that’s proven consistently successful for marketers, or that brings in the massive revenues to match the site’s massive user base.
This confirms my observations. I have written often that I am in awe of the Facebook phenomenon with 900 million users, but I am not convinced it is a good marketing fit for most dentists. I have yet to see any case studies that show a return on investment from Social Media for dentists. I have not even seen consistent boosts in Internet presence or Google rankings based on dental Facebook pages.
On the other hand I see the potential behind Facebook, I see the possible benefits and it is not expensive to become involved. So why not? I remain a skeptic who is hoping to be proven wrong.
This announcment is also very interesting coming just as Facebook goes public. See the previous two posts.
2 replies on “GM Drops Facebook”
This is a topic close to my heart cheers, where are your contact details though?
Your style is so unique compared to many other people. Thank you for publishing when you have the opportunity,Guess I will just make this bookmarked.2