GM is pulling its $10 million Facebook ad budget
Another quote from the Forbes article:
…he hasn’t “spoken to many companies that are thrilled with their Facebook programs.”
And just this past Monday… Elliott wrote “Facebook still hasn’t stumbled upon a model that’s proven consistently successful for marketers, or that brings in the massive revenues to match the site’s massive user base.
This confirms my observations. I have written often that I am in awe of the Facebook phenomenon with 900 million users, but I am not convinced it is a good marketing fit for most dentists. I have yet to see any case studies that show a return on investment from Social Media for dentists. I have not even seen consistent boosts in Internet presence or Google rankings based on dental Facebook pages.
On the other hand I see the potential behind Facebook, I see the possible benefits and it is not expensive to become involved. So why not? I remain a skeptic who is hoping to be proven wrong.
This announcment is also very interesting coming just as Facebook goes public. See the previous two posts.