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Digital Marketing Management

Good Video

This video from Kirk Behrendt is worth watching for several reasons.

First Kirk has a good message that is worth hearing again. More importantly he demonstrates some very good video technique. You should use these same techniques when creating videos for your dental office.

  • The whole video is just 90 seconds.
  • He uses editing to cut the scene every 4 to 5 seconds to improve visual appeal. In other words it is not just Kirk’s talking head.
  • The scenes are well lit and the sound is clear.
  • He uses graphics and special effects for interest and to get the message across.
  • He uploaded it to YouTube so people like me can find it and share it with others.

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