More good advice from Seth Godin. Follow the link to his blog, a must read for anyone hoping to use digital marketing effectively. This is directly related to the previous post
So, how to protect your ideas in a world where ideas spread?
Don’t.
Instead, spread them. Build a reputation as someone who creates great ideas, sometimes on demand. Or as someone who can manipulate or build on your ideas better than a copycat can.
via Seth’s Blog.
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