- Put your domain name on all marketing, collateral, and advertising, including your stationery, business and appointment cards, signage, print ads, brochures, and forms.
- You can supplement your “organic” Deep Search strategy with a pay-per-click advertising campaign.
- Record a website commercial with your telephone hold messaging.
- Get plugged in with social networking, such as Facebook and Twitter.
- Send your patients an e-newsletter or, even better, an invitation to subscribe to your blog’s RSS feed.
There are many, many ways to promote your practice online, but the foundation is a custom website with an SEO strategy.
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