Many dentists see technology as a money pit that costs more every year and never pays for itself, never has a positive ROI.
Often the problem is that the dentist invests in technology and yet continues to pay for the old way of doing things. Here is an obvious example. The dentist has a nice web site and still pays for a phone book ad. If you are paying for an online reminder system stop printing and mailing postcards. If you have digital records stop paying for someone to pull and replace paper charts every day. Use integrated online forms and stop paying someone to hand over a clipboard and hand enter all the data. Use online bill pay and stop paying someone to answer the phone to take credit card numbers or worse yet to open the mail and deposit paper checks.