Digital Marketing Internet Management

Seventy Days to Decide

From ADA News: Cost, time, insurance and perceived need all influence the decision patients make regarding dental treatment.

The So what? I don't know. Clueless senior man shrugs his shouldersstudy found that of the patients who sought information online, 51 percent went to a medical advice website, 38 percent to websites that provide reviews and 46 percent to a practice’s website. This may indicate that dental teams need to have comprehensive information on their web a

Source: Research explores patients’ decision-making process in purchasing dental care

Patients seek out information before making a decision to purchase care. They ask friends, dental professionals and they look online. They also make a cost benefit analysis. If they can fit it into the budget they are more likely to say yes.

Three points:

  1. If a patient does not say yes right away that does not mean they will not do the recommended treatment. Dentists and hygienists need to follow up on recommended care and ask patients at future appointments about proposed treatment. If you don’t bring it up at future visits the patient may conclude it is unimportant.
  2. Patients search online for dental health information. You can help by providing third party dental health information in short easy to understand bite size chunks. If the information is coming from the doctor patents may see it as biased and self-serving. Plus no one online will watch a six minute video on fillings. Be concise.
  3. Make it easy to say yes financially. I am a big fan of Care Credit.

One reply on “Seventy Days to Decide”

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