Ralph Laurie one of the founders of TellCast described it to me as “Pandora for video”.
It does not work quite like Pandora but it does allow you to create custom play lists for your office and allow your patients to select and pair their device to video entertainment using a smart phone app.
Some dentists have regular cable TV available to dental patients. This might be better than nothing but not much. Cable TV content may not be appropriate for your professional office, the programs are almost always far to long for a person waiting a few minutes in the reception area or in a treatment room for the doctor and worst of all are commercials that come on for competing products.
We do not compete solely with other dentists we also compete for discretionary dollars. People are reluctant to spend money on fine dentistry as it is why make it harder for them to invest in that $1,000 crown by showing them an ad for cars vacations and cool tech gadgets.
The Tellcast playlists include short funny clips, interesting bits of news, children’s programming, trivia questions and even short subtle marketing messages from the dentist. It is completely customizable and the available content is constantly growing.
The video below is quick overview, go to the web site for a complete demo that shows you the basics of how it works and even takes you step by step to create your own channels.