A must-read for anyone that cares for (and about) patients, this book describes the rules to building a successful practice that have fundamentally changed. While caregivers have maintained our vigilant focus on delivering high quality care, the world around us has transformed. The sea change of convenience and immediacy that has overtaken our lives has also led to a tremendous gap between what professionals and patients believe to be quality care. This has propagated the tragic environment where almost everyone hates going to the dentist.
By Dr. Bryan Laskin
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