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The selfish truth about word of mouth (why referrals don’t happen)

sethGA must read from Seth Godin:

Of course you will be eagerly and often referring your friends and neighbors to your dentist, insurance broker, lawn mowing guy and that book you just read.

Actually, not so much.

via Seth’s Blog.

He lists six reasons people are reluctant to refer, even if they really like the product or service. All of which apply to dentistry.

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