The truth about logos

by Larry Emmott on August 17, 2018

in Digital Marketing,Management

From Seth Godin:

Here’s a simple test:

Ask a few people to name a logo they like.

With very few exceptions, people will choose a logo that’s associated with a brand they admire.

That’s because what makes a good logo is a good brand, not the other way around.

Source: The truth about logos | Seth’s Blog

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