More wisdom from Seth Godin:
Three things to keep in mind about your reputation
- Your reputation has as much impact on your life as what you actually do.
- Early assumptions about you are sticky and are difficult to change.
- The single best way to maintain your reputation is to do things you’re proud of. Gaming goes only so far.
In dentistry reputation is everything. Read the linked post, it is short and worth the effort.
New technology, especially the Internet and social media have accelerated the age old word of mouth process. Your reputation can be tarnished in the click of eye. Because our reputations are so valuable dentists are especially concerned about online reviews and other social media.
Godin reminds us (as stated in #2 above) first impressions are still very powerful. If a patient comes away from a first visit with a positive first impression it is unlikely he/she will be persuaded you are a jerk based on an online review. However if the first impression the potential new patient gets of you comes from a negative online review it will be harder for you to overcome the impression and win them over. In fact it is probable that the potential new patient will simply go elsewhere and you will never get a chance to win them over.
The second big take away is that a good reputation comes from doing good things.