More wisdom from Seth Godin:
Three ways to add value
Tasks, decisions, and initiation…
Doing, choosing, and starting…
Each of the three adds value, but ….When we think about humans who have made change happen, institutions who have made a difference, cultural shifts that have mattered, we must begin with initiation.
It is easy to see a direct connection to the thoughts above and dentists using technology.
It is easy to simply do the tasks that have always been done. And doing those tasks does add value. However initiating something new such as – digital records, web page communications, adding e-services – adds much more value. Starting is the hard part it is also essential to any meaningful change.