From Jack Abrams:

Trust is a funny thing. I believe my mechanic at Acura is the best auto mechanic I’ve ever had. He is the only one I will let work on my car but I wouldn’t let him manage my retirement account! I have a childhood friend who is like family. I love him like a brother but I wouldn’t trust him to represent me on a job interview.

We all want substantial, meaningful and sustainable relationships that blossom with intimacy and trust. From the day we are born we are forging relationships. As we develop and experience life, we become wiser about the world around us and operate with intention. This is when we voluntarily and actively cultivate interpersonal and strategic relationships with purpose.

When a dental office provides quality care in an efficient and professional setting they are meeting the public’s’ expectations. When a dental office provides all of the above and delivers a great patient experience the practice will thrive to new heights. Patients will accept treatment at higher rate when they trust you and have a relationship with you. Staff members are more committed, and tend to work harder when they have a good relationship with the management team.

You can connect with Jack here:

What does this have to do with high tech? Lots.

Dentistry is a relationship business. No matter how skilled you are clinically your ultimate success will depend on relationships and trust.

Technology by itself will not enhance personal relationships. In fact it can sometimes get in the way. On the other hand patients will judge you based on what they can see. Who would you trust to be your dentist, the guy whose office looks feels and smells like the 1960s or the dentist with the latest and newest technology?

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