Two buttons on offer

From Seth Godin:

Every person in your organization needs to wear a button.

And they can choose one of two. The choice is up to them, but they have to own it.

One button says, “I don’t care.”

The other button says, “I’d like to help.”

Source: Two buttons on offer | Seth’s Blog

As always, Seth makes you think. In our small close knit offices we all claim to be wearing button two. However we all know team members who are wearing number one, but hiding it – poorly.

As the dentist or team leader it is our responsibility not to drive people to number one with our management style.