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Internet Management

Web Site Impact

From Sesame Communications Newsletter

Have you thought about prospective patients’ first impression of you?

In many cases, your web site provides that first impression. A study published in the journal Behaviour and Information Technology found that when viewing a web page, the brain makes a judgment in just a 20th of a second. Without reading one word of copy, without clicking anywhere, this potential patient has already developed a sense of your practice – completely based on the quality of your site’s design.

If your site’s design is strong, you’ve got it made, the study indicates. Researchers discovered that an immediate favorable impression spreads to the rest of the site, including the content.

Stanford University’s Web Credibility Research team agrees. One of their top ten guidelines for web credibility – based on three years of research – states: “Design your site so it looks professional or is appropriate for your purpose. We find that people quickly evaluate a site by visual design alone.”