From Seth Godin:
What “no” means
- I’m too busy
- I don’t trust you
- This isn’t on my list
- My boss won’t let me
- I’m afraid of moving this forward
- I’m not the person you think I am
- I don’t have the resources you think I do
- I’m not the kind of person that does things like this
- I don’t want to open the door to a long-term engagement
- Thinking about this will cause me to think about other things I just don’t want to deal with
What it doesn’t mean:
I see the world the way you do, I’ve carefully considered every element of this proposal and understand it as well as you do and I hate it and I hate you.
Good to keep this in mind when a patient says “no” to dental care. As dentists we often believe that if the patient just understood, if they just were educated, if they just knew what was good for them they would say yes to good dentistry.
If people did what they knew was good for them no one would smoke, we would all be at our ideal weight and everyone would floss.