Corona Pandemic Management

WHO Said What!! How to respond

A nice marketing resource from Danny Bobrow of AIM Dental Marketing

In the wake of the World Health Organization’s 8-3-20 admonition concerning non-emergency dental visits, we recommend you considering communicating with your patients to assuage any concerns they might have, which could cause them to reconsider making or keeping their appointment with you.

You will note there is no direct reference to the WHO’s announcement. Because the majority of your patients will likely be unfamiliar with the WHO’s announcement, we feel it is best not to bring it to their attention while implicitly addressing any concerns those who did receive it might have.

Please feel free to use the attached verbiage, modifying as you deem appropriate. If you would like to discuss this with me further, please do not hesitate to let me know.

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