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Digital Marketing Mobile

5 Ways to Decide if Your Business Needs a Mobile App

From Mashable:

With so many consumers now using their mobile devices to interact with businesses, it is imperative that companies are properly set up to meet customers’ needs. The questions many business owners ask when deciding whether to go mobile is whether to create a dedicated app for their brand or develop a website that is mobile-friendly.

via 5 Ways to Decide if Your Business Needs a Mobile App.

The linked article explains the issues and options well. At this time I am of the opinion that a dental office app has little value. What most offices need is a responsive web site that will optimize for mobile use.

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