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Digital Marketing

6 Proven Tactics to Get More SEO Traffic to Your Website

google-toothFrom CyberNaira:

With 93% of online experiences begin with a search query, and 70% of links users clicks on the search result pages are from the organic result, definitely, you should incorporate marketing tactics that will influence Google organic SEO traffic into your business strategies.

Source: 6 Proven Tactics to Get More SEO Traffic to Your Website Today – CyberNaira

As a general rule I am not a huge fan of SEO (Search Engine Optimization) for dentists looking for basic keyword results. On the other hand the linked article has some good basic advice, like using a blog effectively and some more esoteric advice on keywords and meta tags.

BTW just so we are talking the same language here are some basic definitions:

Search engine optimization (SEO): is the process of affecting the visibility of a website or a web page in a web search engine‘s unpaid results—often referred to as “natural”, “organic“, or “earned” results.

Keyword: A keyword, in the context of search engine optimization, is a particular word or phrase that describes the contents of a Web page. Keywords are intended to act as shortcuts that sum up an entire page.

The ongoing battle is for a dentist (or any business) to show up as a top result whenever someone searches for a specific term, like “dentist”. The search term “dentist” is the keyword.The more likely you are to show up the better your SEO the more ‘Google Juice” you have. However as Google has evolved it has become increasingly difficult for any dental office to land a top spot with a generic search using a term like dentist.

Go ahead and try it.

Most of the time the top organic results will not even be actual dentists. The results are things like Wikipedia, Yelp, the ADA or online directories. These heavily trafficked sites will always have far more juice than any dental office could ever hope to achieve. People search “dentist” three million times a month on Google. However you can use alternative keywords or phrases such as “children’s dentist” or “cosmetic dentist” that will generate more actual dentists in the results. Plus someone who types in “children’s dentist” is a more serious shopper who is about to make a buying decision.

An alternative to SEO is SEM, Search Engine Marketing.

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.

The results you see at the top of the page with the little Ad next to them are paid results. Dentists can purchase keywords in order to show up at the top of the page in an ad. Again highly generic keywords like “dentist” are expensive and generally less effective than cheaper key phrases such as “children’s dentist”.

Finally: between 60% and 70% of people still start with a referral and then search for the dentist by name.

That means setting up good SEO for the dentist’s name rather than for generic terms will have better results.

 

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