Digital Marketing

Evoking Online Trust

sethGFrom Seth Godin:

Interactions rarely happen with people we don’t trust

How is it that someone sees your website or your social media presence or your email and decides to interact? The decision to interact happens before someone actually listens to what you have to say. Here’s a way to think about the factors that kick in before the browser even hears what you have to offer them today:

  • Word of mouth

  • Direct interaction

  • Graphics

  • Tone of voice

  • Offer

  • Size of leap

  • Fear

  • Social ranking/metric

  • Tribal affiliation

  • Perception of transparency

  • Longevity

  • Mass acceptance

via Seth’s Blog.

Success in dentistry is totally dependent on trust. If for whatever reason people do not feel that they can trust you they will seek dental care somewhere else. Dentistry is just too important, too personal and too expensive for someone to take a chance.

The great majority of people in the US now look up a dentist online before making a first appointment. If your online presence does not generate trust it is sooo easy for them to simply click to the next dentist in town.

Follow the link for a good outline each item on the list above.

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