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Digital Marketing

Groupon

Groupon was the topic of a 60 minutes segment which included reference to how doctors are using it to attract patients. The segment mostly featured the CEO Andrew Mason and speculated on the long term viability of the company. As to doctors and dentists using Groupon there are some nagging legal issues. Does a Groupon discount constitute an illegal kick back? Does it violate insurance rules regarding fees billed vs fees submitted?

HT DoctorBase

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