Digital Marketing e-Services

Groupon Best Practices

The smart people at DoctorBase have posted an article on using Groupon.

We’ve coordinated a number of Groupon deals for our doctors, and have seen great success with deals focusing on elective services discounted to around the $200 mark.

They outline how it works and even more importantly how it doesn’t work and when it can be a real loser. They have several case histories including one office that brought in over $60,000 with a Groupon offer. Of course if you are in Oregon don’t bother Groupon is illegal. 🙂

via Online Reviews, Internet Marketing, & Word-of-Mouth Marketing Advice for Dentists & Physicians.

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