The article has several case studies that report on the actual experiences of dentist using Groupon. The results were mixed. On the other hand they offer useful advice on how to use it effectively.
“You have to be ready to deal with a lot of phone calls the day the offer runs,” he said. “We made sure extra staff was available just to pick up the phone and answer questions. That’s critical to making sales and getting good Internet feedback. You know that if you screw up, these people will go on Yelp and Groupon’s message boards and bad mouth you. You’d end up shooting yourself in the foot.”