Word of mouth or in other words a personal referral is still the way most people find a dentist. Contrary to what some web sellers are telling us the population does not generally find a dentist with a random search.
However, even when they get a word of mouth referral most people still use the Internet to connect. That is to get your number and address.
The conclusion is that controlling your Internet presence – what shows up when you Google your name -and having a practice web site are important. Spending thousands on monthly SEO fees…not so much.