To illustrate the importance of pay-per-click, PPC visitors are 50 percent more likely to purchase a product than organic visitors, according to data from Unbounce. And 41 percent of clicks go towards the first three ad positions.
Two take aways from the linked article. The average cost of a PPC click in healthcare is $2.62. You will be best served by a specialist in your market. Check with my friends at TNT Dental for some specific dental marketing expertise.
To illustrate the importance of pay-per-click, PPC visitors are 50 percent more likely to purchase a product than organic visitors, according to data from Unbounce. And 41 percent of clicks go towards the first three ad positions.
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