Digital Marketing Social Media

In-House Team, Agency or Consultant?

Social Media marketing is the hot topic. Everyone is talking about it and recommending it and gushing about how easy and inexpensive it all is. That may be true but it does take time.

Whose time? The dentist? A team member? Do you do it yourself or hire a consultant? Suddenly it isn’t quite so inexpensive. 

Sadly there’s no magic rubric for deciding whether an in-house social media workforce, a social media consultant, or an agency will best be able to meet your particular business needs. Like almost every business decision, it depends on your business’s goals, budget and particular situation…

via Social Media Marketing 101: In-House Team, Agency or Consultant?.

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