Inside the Minds of 3,735 Dental Patients

by Larry Emmott on February 15, 2021

in Digital Marketing

Exclusive research from my friends at TNT Dental. They surveyed over three thousand dental patients to determine what patients are really looking for on a dental practice web page and what features compel them to actually call and make an appointment. Sadly many (perhaps most) web developers just plug you into a template that appeals to the developer with little or no consideration for what actually works with patients.

Take a few minutes to understand how patients think about each of the 5 factors outlined below. Then, visit your website with 2 questions in mind:

Is it quick and easy to find these 5 pieces of information?

How about when you look on a mobile phone?

If the answer is Yes for 4 or 5 of the factors, congratulations! Your website is most likely ready for 2021 and beyond.

Source: Exclusive Research: Inside the Minds of 3,735 Dental Patients | Blog | Best Online Marketing Companies for Dentists | Custom Dental Websites | (877) 868-4932

The five critical pieces:

  • Safety
  • Insurance
  • Fees
  • Training
  • Clean and modern

Follow the link for details. BTW the fifth factor – modern – will be obvious if you are using high tech digital systems. Which office is more modern the one with a clipboard or the one with online forms? The one with PVS impressions or the one with CAD CAM? The one you need to mail a check to or the one with online bill pay?

You can use the linked article to evaluate your current website or TNT will do a free evaluation for you.

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