Exclusive research from my friends at TNT Dental. They surveyed over three thousand dental patients to determine what patients are really looking for on a dental practice web page and what features compel them to actually call and make an appointment. Sadly many (perhaps most) web developers just plug you into a template that appeals to the developer with little or no consideration for what actually works with patients.
Take a few minutes to understand how patients think about each of the 5 factors outlined below. Then, visit your website with 2 questions in mind:
Is it quick and easy to find these 5 pieces of information?
How about when you look on a mobile phone?
If the answer is Yes for 4 or 5 of the factors, congratulations! Your website is most likely ready for 2021 and beyond.
The five critical pieces:
- Clean and modern
Follow the link for details. BTW the fifth factor – modern – will be obvious if you are using high tech digital systems. Which office is more modern the one with a clipboard or the one with online forms? The one with PVS impressions or the one with CAD CAM? The one you need to mail a check to or the one with online bill pay?
You can use the linked article to evaluate your current website or TNT will do a free evaluation for you.