Andy Jensen (Curve Dental) quoted in Forbes:
“Dentists are one type of professional that can’t ignore their Facebook page. I’ve seen many times where negative conversations were going on without our clients even being aware. Damage was being done to their reputation,
The article outlines changes in the Facebook business pages that provide contact buttons which allow people to use Facebook as a customer service hub.
I agree with Andy that dentists are often unaware of online conversations regarding their practice. On the other hand I am skeptical regarding the use of Facebook as a business tool for dental professionals.
According to published research only 6% of the people who have “liked”your business page will see your posts and even fewer, 4%, will ever return to your page after they have “liked” it. The average dental office has fewer then 200 “likes”. With so few people actually interacting with dental office Facebook pages it is difficult to see how they will have much impact.
Google your name, as if you are a new patient who has been referred to your office. What shows up here is what matters. Very few dentists have an office Facebook page as a top search result. What does show up are Google Business (the most important) Yelp and Healthgrades.