Categories
Digital Marketing

Market Research

My friends at Sesame Communications have completed a national survey of dentists asking about marketing strategy and digital marketing priorities. The survey of 213 dental professionals was completed in February of 2014.

Here are some key findings:

  • 96.9% regard their ranking on Healthgrades.com as important to their practice.
  • 85.5% believe automated reminders are important to practice success.
  • 82% state their website is important to their practice success.
  • 65.7% consider SEO important to their practice success.
  • More than half stated their practices received patient payments faster when an online payment system is available as part of a patient login system.

On the other hand seven out of ten practices did not see print advertising as important.

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