From my friends at TNT Dental:
Once you have your social media business pages established, then it’s time to start asking your patients for referrals and reviews. For instance, if you have a Google My Business page, writing a review is as simple as your patient finding you on Google and then selecting “Write a Review” in the “Reviews” section. If you want to go with a Facebook page, patients can provide feedback in the form of a rating system (one to five stars) and/or commentary. Both instances allow you the opportunity to respond to feedback, which displays a commitment to transparency and accountability.
Reading online reviews is one of the top methods customers use when deciding on which product or business to use. According to Inc.com, “91 percent of people regularly or occasionally read online reviews, and 84 percent trust online reviews as much as a personal recommendation.” That’s why getting those reviews are key to building your online presence, and by default, your online reputation.