Digital Marketing Social Media

Scheduling Posts in Facebook

A Guest blog from Deploy Dental. The opinions expressed are from Deply Dental not Dr. Larry Emmott. However I believe it is valuable for dentists to get various takes on technology issues in order to make good technology choices.


By: Deploy Dental

Are you still using third party applications like Hootsuite, Tweetdeck, etc. to schedule your Social Media posts? Did you know that this ability is available to you, right through Facebook? Well don’t worry because even though this change was implemented last year, many people and small businesses still don’t know about it, and it continues to be one of the most underused features on Facebook.

Uses and Drawbacks

There are several reasons why you might want to schedule your Social Media posts ahead of time. If you (hopefully) have dedicated a certain amount of time per day or week to focus on Social Media, you might be creating more content than you can actually post at once. By scheduling these posts (such as a series of pictures, case studies, etc.) you will be prepared for any unforeseen events that might keep you from doing an update, or maybe even if you are just going on a vacation. Another instance is if you have perhaps created a post that is specific to an upcoming event or holiday. By scheduling your post ahead of time, you can make sure your post coincides without having to take action on that specific day.

One drawback about scheduling posts ahead of time is simply that you might not be as reactionary to a current event as you’d otherwise be. For example, if there is some sort breaking news or technology development within your industry, it is crucial to be at the forefront of this trending topic.

Additionally, one drawback to keep in mind is that this scheduling feature is still only available through Facebook, so if you are also currently using Twitter then this will not preclude you from needing third party applications like Hootsuite or Tweetdeck to schedule tweets.

schedule-a-post-facebookHow To Do It

The process is really as simple as can be; it’s just that the icon is so subtle that many people miss it. After adding the text/images you’d like to post, click the clock icon in the bottom left of your post. Then, just choose the year, month, day, hour, and minute scheduling options and click ‘Schedule’

Once you have scheduled a post, you can view/manage all upcoming posts through the Activity log, which is located in the Admin Panel.


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