…a search for a particular restaurant on a search engine, for example, could pull up a Yelp listing ahead of the restaurant’s actual site. Now, if the reviews on Yelp are positive, this may increase the chance of a customer booking. However, if reviews are largely negative, the opposite could be true.
Just substitute the words dental office for restaurant in the quote above.
The linked article skirts around the elephant in the room, that is how Yelp filters reviews. Here is how the article puts it; “Yelp has developed an algorithm that, among other things, attempts to sniff out fake reviews as well as anything else it believes may not have been generated organically.”
It is the “among other things” that gets dentists and other small business users fuming. I hear stories all the time from dentists who swear Yelp removed legitimate positive reviews and promotes negative reviews. The implication is that if you pay to advertise on Yelp then your better reviews will come back. Yelp vehemently denies this.
The primary bit of advice in the linked article is to claim your business on Yelp. This is free and is good advice for dentists.