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The lazy person’s guide to personal branding

From Mashable:

Thanks to the Internet, everyone can present a shiny, online version of themselves as a quick way to cash in. Personal brands are no longer just for stars like Oprah or BeyoncĂ©. It’s an important way to set yourself apart from the loud voices crowding online culture.

via The lazy person’s guide to personal branding.

The article refers to a “personal” brand as distinguished from a big commercial brand. However most dentists we are in fact a personal brand. The advice, such as choosing a niche and using a single photo to identify yourself certainly applies to dentists.

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