Digital Marketing

They Called…Now What?

Interesting stat from OptiCall:

94% of marketing budgets are spent on persuading a customer to call.


Only 6% of marketing budgets are spent on answering the call


The best ever marketing plan will utterly fail if the person answering the phone cannot schedule the patient.

A couple of options. You can set up a special line that records all the incoming calls, You can then review these. Count the number of callers who become patents and use the calls to help evaluate and train the phone answerers. Who BTW do not necessarily need to be in your office.

A second option is to invest in phone training. Several people offer this including two of my friends from AADP, Danny Bobrow and Katherine Eitel.

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