Digital Marketing

Why SMS Marketing Still Makes Sense for Small Business

Text messaging patients with services from Sesame, Smile Reminders or Demand Force have been very successful. This article from Mashable advises us not to abandon this “old” technology for fancy new smart phone applications.

There’s a huge population of consumers in the U.S. who do not own smartphones, notes Tom Cotney, CEO of mobile marketing firm Air2Web. “And if you’re going to provide some kind of customer service capability on mobile phones, you really need to reach as much of the population as possible.” That isn’t to say that mobile apps are useless, but having a way for text to complement or introduce those services can help you reach a larger base of people.

via Why SMS Marketing Still Makes Sense for Small Business.

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