Why Your Facebook Page Reach is Decreasing

by Larry Emmott on July 27, 2014

in Digital Marketing,Social Media

From TechCrunch:

facebook-news-feed-edgerank-algorithm

The surplus of content and lack of space forces Facebook into the role of the ‘bad guy’ for filtering the feed in an attempt to show the most relevant posts (plus some ads). And so far, Facebook has done a terrible job of communicating how and why it filters the News Feed.

via Why Is Facebook Page Reach Decreasing? More Competition And Limited Attention | TechCrunch.

I have long been skeptical of the value of Facebook for a dental practice. Currently your Facebook postings will only reach about 6% of the people who have chosen to “like” your page. The linked article explains why and why it is not likely to get any better but will probably get worse.

In theory you can get more views by providing interesting content that people like. However in practice the only way to reach more people is to pay for it. All the time effort and money you put into building your Facebook “likes” has almost no value.

FacebooBoost

 

Related, must read break up letter from Eat24.

We’d love to say “It’s not you, it’s us” but it’s totally you. Not to be rude, but you aren’t the smart, funny social network we fell in love with several years back. You’ve changed. A lot.

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