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Management Office Design

Fit and finish

sethGMore wisdom from Seth Godin:

It’s pretty clear that the design of the egg carton isn’t going to change the flavor of the omelette. Except, of course, it does.

Source: Seth’s Blog: Fit and finish

People make judgments based on the things they see and feel. Then they defend those judgments.

Patients have no way to properly judge quality dental care. They can not realistically evaluate the fit of a margin or the cleanliness of a root surface. However they can easily see how clean the counter tops are, how friendly the staff is and how up to date the office technology is. And they will.

Who is the better dentist; the one who fills your mouth with goo, makes an uncomfortable “temporary” and makes you wait two weeks for a crown, or the dentist who scans your mouth with a wand and makes a crown while you wait?

As dental professionals we know there is a lot that goes into determining who is a better dentist. CAD CAM does not necessarily make for a better dentist. However in the eyes of the patient there is no doubt the same day dentist will be perceived as the better dentist.

Up to date technology will impact how a patient perceives the office.

Here is another exercise that you may find helpful. Video the office from the point of view of a patient. Start in the parking lot and capture what a patient sees as he or she enters the front door, sits in the reception area, walks into a treatment room and sits in the chair.

 

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