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dental practice marketing

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Keys to Effective Social Media for Dentists

May 20, 2021

Another good article from my friends at TNT Dental. The heart of social media is what dentists did years ago, long before dental marketing and social media. … years ago, dentists relied on networking and community outreach/involvement to gain patients. Source: Keys to Effective Social Media for Dentists: The Fundamentals | Blog | Best Online […]

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How do Patients Find You?

March 23, 2019

Two thoughts: Word of mouth or in other words a personal referral is still the way most people find a dentist. Contrary to what some web sellers are telling us the population does not generally find a dentist with a random search. However, even when they get a word of mouth referral most people still […]

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Organic Results

February 6, 2017

No one really knows the exact process Google (or any other search engine) uses to deliver organic results. At best they are making educated guesses based on observations. Many web companies claim to be able to give you more juice, to improve or optimize your chances of a high search engine ranking. They sell this […]

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5 Must-Ask Questions for SEO

May 8, 2015

From Naomi Cooper: Question 1: Do they guarantee your website will rank number one on Google? If they do, run the other way. A true SEO expert should clearly explain that it is impossible to make such a guarantee via 5 Must-Ask Questions When Hiring an SEO Professional | Patient Engagement & Dental Marketing | […]

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Online Ratings

January 16, 2015

Online reviews are the new word of mouth. 62% of patients find a new doctor with online reviews 19% of patients validate a tentative selection 19% of patients evaluate existing doctor

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Facebook Fraud Video

August 8, 2014

WOW very interesting and a must watch for any dentist using Facebook

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Websites that Work

July 9, 2014

If the only thing your web site is designed to do is to attract new patients then people have the need to visit the site exactly one time in their entire lives. Good web sites provide both information for potential new patients and services to support existing patients. One of the primary items patients look […]

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Are You Net Savvy?

October 21, 2013

In case you missed it: This Dentalcompare article from May. Are you net savvy? Take this quiz to determine your online footprint… The quiz has two purposes. The first of course is to give you a score to evaluate yourself in order to determine how well you are doing and where to put future resources. […]

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Financial Reminders

September 23, 2013

From the Sesame Communications GPS (Guide to Practice Success) In addition to appointment reminders, automated reminders have many other uses. These tools allow your practice to automatically send financial reminders, process payments, secure referrals, and more. Automating these processes will save your practice time and improve efficiency. For example, financial reminders. Calling patients about past […]

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13 Ethical Ways to Increase Your Site’s Search Traffic

September 12, 2013

From Mashable: We asked a panel of 13 successful entrepreneurs to share their best advice for generating high-quality, organic search traffic to their business websites. Here’s what they had to say: via 13 Ethical Ways to Increase Your Site’s Search Traffic. Some of the 13 ideas overlap, like create good content, use good keyword optimization […]

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Tablets Drive More Web Traffic than Smartphones

August 1, 2013

From Sesame Communications: Adobe’s data suggests tablet use patterns make it a more likely PC replacement than the smartphone. For example, when people browse the web via a tablet, they visit 70% more web pages per visit than when they use a smartphone. This means that even though there are substantially more smartphones than tablets […]

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Google+ the Second Most Popular Social Media Platform?

February 18, 2013

HT Susan Richardson from Sesame Communications There’s been a huge shift in the social media landscape. It’s no longer the duopoly that we’ve assumed it was for so long. The third big social media platform has truly arrived and it’s blown Twitter out of the water… GlobalWebIndex’s latest report on Social Media usership is the […]

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New Google Search Results Pages

December 3, 2012

A Guest blog from Deploy Dental. The opinions expressed are from Deply Dental not Dr. Larry Emmott. However I believe it is valuable for dentists to get various takes on technology issues in order to make good technology choices. _____________________________________________________________________________ By: Deploy Dental Google has recently implemented a redesign of their search engine results page […]

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Be Careful, that YouTube Video Could Land You in Hot Water

November 1, 2012

New Dentalcompare article: …that his board had reviewed a number of cases where one dentist filed a complaint against another based on a YouTube video. via Emmott on Technology: Be Careful, that YouTube Video Could Land You in Hot Water and Other Sound Advice and Best Practices for Promoting your Office with Video | Dentalcompare.com. […]

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Improve Your Website With A/B Testing

October 18, 2012

American Express Open Forum: Start small. Youve got to walk before you can run. Start by testing small visual changes on your site. After all, sometimes the biggest conversion gains come from tweaking the smallest things. Test elements like:Button colors red vs. green, button text or link colorsPage headline variationsSales copy length: shorter vs. longerContent […]

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Three Clicks or Less

May 23, 2012

As a general rule anyone using your web page should be able to find what they are looking for in three clicks or less. There are several vital items patients are looking for and several vital items you want them to find and use. For example you want them to find your phone and address. […]

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Yellow Pages

April 22, 2012

HT Blue Sky Communications

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Sesame & Inc.

August 29, 2011

Sesame Communications, has been named to the fifth annual lnc. 500|5000, an exclusive ranking of the nation’s fastest-growing private companies. Congratulations. Sesame is one of my favorite dental tech companies and desrves the recognition. Read the article:

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Who Owns the Data?

May 11, 2010

Hmmm, does that mean a dentist is in violation if he/she uses the video camera to record a patient testimonial and puts it on a dental practice website? …something very important, that the vast majority of both consumers and video professionals don’t know: ALL modern video cameras and camcorders that shoot in h.264 or mpeg2, come […]

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Online Forum for a Dental Practice Website?

May 11, 2010

The link below is to a dental practice marketing website. Web forums or user discussion boards can be very powerful tools to create customer involvement. However as Jonathan Fashbaugh points out in the article he sees little to suggest people would be very interested in participating in a cosmetic dentistry discussion. Maybe too personal? Or […]

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