Posts tagged as:

Social Media

Chicago Midwinter

February 13, 2014

I will be presenting multiple programs next week at the wonderful Chicago Midwinter meeting. (Assuming the whole thing does not get frozen out :-)) The topics will be using the Internet, Google Juice and Social Media Beyond Facebook.

Share
Read the full article →

ADA CE Course

January 3, 2014

Follow the link to the online version of my ADA session; Google Juice for Dentists:   Abstract: In 2013, a practice Web page is no longer optional. Like it or not, people will judge you based on your Internet presence and online reputation. This course will show you how to use Google, Web pages and […]

Share
Read the full article →

SEO Strategies to Help Patients Find Your Practice Online

December 23, 2013

Excerpt from upcoming Dental Economics article by Diana P. Friedman coming in January: (emphasis mine) For most consumers, online reviews have become integral to their buying decisions. A recent study found that 90% of people are influenced by online reviews when deciding whether to purchase a product or service. More than 70% of consumers say […]

Share
Read the full article →

Best LinkedIn Company Pages 2013

December 20, 2013

Best LinkedIn Company Pages 2013.

Share
Read the full article →

Dentist claims competitor posted false online reviews

December 11, 2013

A dentist posed as a patient to write negative reviews about another dentist and is now facing a lawsuit: A posting on Yahoo.com by “HockeyMom” said Douglas Wolff was “not an orthodontist, but a dentist who maybe took one weekend course in braces.” via Stillwater dentist claims competitor posted false online reviews – TwinCities.com. “Sock […]

Share
Read the full article →

The Decline of Wikipedia?

November 19, 2013

From MIT Tech Review: The loose collective running the site today, estimated to be 90 percent male, operates a crushing bureaucracy with an often abrasive atmosphere that deters newcomers who might increase participation in Wikipedia and broaden its coverage… The foundation’s campaign will bring the first major changes in years to a site that is […]

Share
Read the full article →

Evoking Online Trust

November 19, 2013

From Seth Godin: Interactions rarely happen with people we don’t trust How is it that someone sees your website or your social media presence or your email and decides to interact? The decision to interact happens before someone actually listens to what you have to say. Here’s a way to think about the factors that […]

Share
Read the full article →

65% of Time Spent on Social Networks Happens on Mobile

October 25, 2013

From Mashable: Mobile devices have changed the way we consume all sorts of online content. We now spend more time looking at photos, using maps, playing games, checking the weather and social networking on mobile phones rather than desktop computers via 65% of Time Spent on Social Networks Happens on Mobile. This supports a trend […]

Share
Read the full article →

Marketing/Social Media Tips

October 13, 2013

From my Friends at TNT Dental: You can find paid services that guarantee 200-300 likes, but a fake social fan base is about as useful as costume jewelry. It looks cool, but doesn’t truly have any value to it. via Marketing/Social Media Tips. Three areas to post about on Facebook Company News Special Offers Handy […]

Share
Read the full article →

Facebook for Dentists

October 2, 2013

A nice article from Naomi Cooper at the Sesame Blog. She has several good ideas about using Facebook however what I believe will be the most significant Facebook development is Graph Search. …because of Facebook’s new Graph Search, which enables people to search Facebook’s database for information that lives there only, your patients’ interactions, such […]

Share
Read the full article →

Top 5 Social Media Scams

September 24, 2013

From Norton: …with this tremendous popularity comes a dark side as well. Virus writers and other cybercriminals go where the numbers are — and that includes popular social media sites. To help you avoid a con or viral infection, we’ve put together this list of the top five social media scams. via Top 5 Social […]

Share
Read the full article →

EOT Facebook

September 6, 2013

FYI I have an Emmott on Technology Facebook page. Check it out and “like” it for another way to keep up to date with dental high tech.

Share
Read the full article →

Living Social

September 2, 2013

I received this online Living Social coupon a couple of weeks ago. As you can see it is an offer for veneers at a special price from a Scottsdale dentist . As you can see only three people have purchased the offer. Is that good enough? Living Social and the others have a minimum number […]

Share
Read the full article →

Fighting Negative Online Reviews in the Courts

August 22, 2013

This week’s Dentalcompare article: …let’s first acknowledge that online customer reviews can be a great service. The fact is, as a consumer I appreciate others’ opinions regarding various service establishments and have made buying decisions based on these reviews. As a professional I acknowledge that some of my colleagues do not deserve public trust and […]

Share
Read the full article →

Facebook Makes some Major Changes!

August 12, 2013

From my friends at TNT Dental: Last Actor takes into consideration the most recent factors from someone’s Facebook activity and looks for more content from the accounts they’ve interacted with. For example, let’s say someone ‘likes’ a dental office’s post in the morning. Facebook might show him or her more posts from that same office […]

Share
Read the full article →

Facebook for Business

August 9, 2013

If you are looking for basic instructions on setting up a practice Facebook page or if you want to try an ad Facebook has a new updated business page linked below to help you out. Facebook for Business.

Share
Read the full article →

Why Online Conversations Don’t Matter Anymore (and Never Did)

August 5, 2013

From Amex Open Forum: Your customers don’t want a conversation online. At least, they don’t want one with your brand. Instead they want to get things done. They want to learn something new. They want to be entertained. And sometimes they do want conversations … but they want them with their own friends and family. […]

Share
Read the full article →

Beyond Facebook Webinar August 8

August 5, 2013

What happens in Vegas stays on…Facebook, Twitter and YouTube. Social Media is an amazing phenomenon that has revolutionized how we use the Internet and how we interact. However Social Media is not just Facebook; it is a whole array of user generated online content. This program will help you understand and use social media effectively […]

Share
Read the full article →

Extreme Medical Injustice

August 1, 2013

She has disappeared. A bizzare turn in the sad sad case of Stacy Makhnevich: In the last few months, Dr. Makhnevich has disappeared, according to a story on Ars Technica, and her lawyers have been unable to get in touch with her. They said she closed her business and the sole communications they’ve had with […]

Share
1 comment Read the full article →

Social Media Can Boost Your Customer Reviews

July 9, 2013

From Amex Open Forum: …businesses that maintain active Twitter and Facebook pages are also more likely to have positive review ratings of three or four stars. via 4 Ways Social Media Can Boost Your Customer Reviews | The New OPEN Forum. Dentists are understandably concerned about online reviews, especially negative reviews.  According to the research quoted […]

Share
Read the full article →