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social networking for dentists

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Online Marketing Dictionary for Dentists

August 25, 2015

From Smile Marketing: Below are 11 words you might not find in Webster’s Dictionary, but they are essential to understand when it comes to marketing your practice on the Internet! Source: Online Marketing Dictionary for Dentists | Smile Marketing I imagine you have received numerous offers to market your dental practice from people all over […]

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Billion Dollar Bully

August 17, 2015
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Removing a Google Review

July 20, 2015

As a business owner you can get Google to remove an online review. However you can not have a review taken down just because you disagree with it. Google has specific rules for removing reviews, which are copied below. Notice a review needs to be sexually explicit, obscene, spam or some other egregious violation. Just […]

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Healthgrades Solutionreach

June 18, 2015

Healthgrades is where America finds a doctor. Solutionreach and Healthgrades have formed a partnership to give our customers an unfair advantage on the nation’s number one resource for online provider listings and reviews. via Healthgrades | Solutionreach. Online reviews are powerful. In my opinion the three that really matter for dentistry are Google+, Yelp and […]

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Is Twitter coming to an end?

May 6, 2015

From Daily Mail: The once invincible Twitter doesn’t want to face up to the truth. It’s not just teens and hipsters who are fed up with tweeting. So are middle-class, middle-aged folk who, five years ago, were constantly checking their Twitter feeds during dinner parties. Why? The novelty has worn off, as you’d expect. Also, […]

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Online Reviews

February 3, 2015

From Sesame: An astounding 70% of patients state that online reviews are as important as the dentist’s credentials when making a decision to choose a practice. People think of online reviews in much the same way as they do a recommendation from a friend. It is a third party review that can be trusted far more than […]

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Online Ratings

January 16, 2015

Online reviews are the new word of mouth. 62% of patients find a new doctor with online reviews 19% of patients validate a tentative selection 19% of patients evaluate existing doctor

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Trust and the Internet

January 13, 2015

Very interesting article by former consumer reporter John Stossel. I trust these ratings much more than any certificate of approval from the Department of Business Regulation. via Trust – John Stossel – Page 2. He makes several very important points that have a direct impact on dentistry. First, as a consumer affairs reporter he found […]

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Reputational Management

October 27, 2014

If you find that you have some negative malicious reviews online what can you do? Actually it is easier to tell you what not to do. Don’t Sue: As reported in the ADA News Dr. Yvonne Wong decided to file suit when she received a negative review on Yelp which she thought was false and […]

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Anti-Buzz: Public Journaling

October 25, 2014

Andrew has been writing Anti Buzz for 4 years resulting in almost 200 articles. For the next several weeks we will revisit some of these just in case you missed it. Something very important: software metaphors. Another piece of metaphorless software that you are likely familiar with, Facebook. Even with ‘book’ in its name, Facebook, and social […]

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Google Juice Hands-On at CDA

September 3, 2014

I will be presenting two hands on Internet programs tomorrow (Thursday) for the CDA San Francisco Meeting.   Lawrence Emmott, DDS  Dr. Emmott is one of the most entertaining speakers in dentistry. He is a leading dental high-tech authority with more than 30 years of experience as a practicing general  dentist. Classes: Just Do It: Hands-on Social Media, […]

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CDA San Francisco September 4-6

August 28, 2014

I am very excited to be presenting two hands on Internet programs next week for the CDA San Francisco Meeting.   Lawrence Emmott, DDS Dr. Emmott is one of the most entertaining speakers in dentistry. He is a leading dental high-tech authority with more than 30 years of experience as a practicing general dentist. Classes: Just Do […]

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The Truth About Online Reviews (and why no one can publish your surveys on Google!)

June 27, 2014

In case you missed it: The archived Webinar is below. The Truth About Online Reviews (and why no one can publish your surveys on Google!) | Sesame Communications.

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Google + Places

June 13, 2014

You don’t have to have a website to sign up to Google+ Places you just need to be a business. Claiming your Google+ Place is the second most important thing you can do to improve your online presence. Google+ Places was Google Local, this is the mini listing you have based on Google maps. The […]

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A Reading List of Books About Technology’s Impact on People

May 22, 2014

In case you missed it: Dentalcompare from September 2013: “You are the same today as you’ll be in five years except for two things: the books you read and the people you meet.” – Charlie Jones Here are three books that offer an insightful and a highly optimistic look into the future. Abundance: The Future […]

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Social Media Policies for Dentists

March 24, 2014

The ADA had published a sample social media policy for dental offices. If you are an ADA member you can access it at the link below. If you put in place a carefully drafted social media policy for your dental practice, your employees will likely have a better understanding of what’s permitted and what is […]

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Facebook Tip

March 3, 2014

If you want your Facebook followers to pay attention to your postings include pictures. Posts with pictures and videos in them are more likely to catch your followers’ eyes, plus pictures and videos rank higher on Facebook’s newsfeed. In other words Facebook will choose to display your post to more people if it includes a […]

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Responsive Dental Websites

January 27, 2014

In case you missed it: Dentalcompare October At this time we are using three distinct screen sizes, traditional desktop monitors, tiny smart phones, and in the middle tablets such as the iPad. In general we can think of the three screens in this way: Desktops are for work and productivity; Smartphones are for communication; Tablets […]

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SEO Strategies to Help Patients Find Your Practice Online

December 23, 2013

Excerpt from upcoming Dental Economics article by Diana P. Friedman coming in January: (emphasis mine) For most consumers, online reviews have become integral to their buying decisions. A recent study found that 90% of people are influenced by online reviews when deciding whether to purchase a product or service. More than 70% of consumers say […]

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Best LinkedIn Company Pages 2013

December 20, 2013

Best LinkedIn Company Pages 2013.

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